Digital signage is a digital screen used to display visuals (images, video or multimedia content) for informational, marketing or advertising purposes. Digital screens can be video walls, totems, LCD monitors or any other electronic display. Digital signage is exchanging paper billboards and can be used indoors and outdoors in any industry where visual information can be helpful for customers.

The digital signage system is made of 4 components:
hardware for visual information display (screens, video walls etc),
hardware for visual information transmission (computers connected to the screen, internet and power source at the location),
software for the creation and management of digital infrastructure
(from the program enabling content transmission to the tools allowing managing of the content), and content transmitted into the screens
which can be visual or visual accompanied by audio.

Digital signage allows transmitting bespoke tailored information dynamically reaching the right audiences with targeted information. Moving billboards are far more likely to catch shoppers' attention than a traditional static display. Smart technology allows businesses to change information in seconds and in any number of displays. It enhances businesses to improve customer engagement, promote the brand, and increase sales cost-effectively. Digital signage provides businesses with a marketing tool where dynamic campaigns can be implemented for a better customer experience.

Digital signage device is a media player which is a mini computer with installed digital signage software for content transmission and management. Device is connected to chosen hardware (screen, video wall etc.). Shakespeare Music has created in-house digital signage solution (software) and is using the most reliable mini computers in the world.

Digital signage can be an excellent tool for product promotion. By bringing products to life in a dynamic visual manner, digital signs engage audiences and entice them with eye-catching visuals that showcase the advantages of your offering. With its ability to communicate timely messages and keep content fresh, digital signage is ideal for grabbing attention and driving action at any event or venue – ultimately making it the perfect way to promote your brand's products! With digital signage technology developed by Shakespeare Music businesses can manage their campaigns easily and for affordable costs whether it is one screen and single location or it is a network of displays where digital signs should be sent.